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This lightweight, sheer coverage formula is enriched with Vitamin C, Sunflower Oil, and SPF 25, working to brighten, moisturize, and protect your skin from harmful UV rays. Soft, smooth and protected skin all day long.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TitleChar\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\" lang=\"EN-US\"\u003eKey Benefits:\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eEvens skin tone with a natural tint\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; 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mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eLightweight formula for comfortable wear\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eContains 3% Zinc Oxide \u0026amp; Titanium Dioxide for\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 12pt; text-indent: -18pt;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan style=\"font-family: Arial, sans-serif; font-size: 12pt; text-indent: -18pt;\"\u003eBroad-spectrum UV protection\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eBlurs imperfections for a flawless look\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eSuitable for all skin types\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan class=\"TitleChar\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\" lang=\"EN-US\"\u003eHow to Use:\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eApply to face using fingertips or sponge\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eBlend or build to desired coverage\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cspan class=\"TitleChar\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold;\" lang=\"EN-US\"\u003eWear alone for a soft matte finished\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Face","offers":[{"title":"Light-101","offer_id":50227693977915,"sku":"0796554222974-LIGHT-101","price":1650.0,"currency_code":"PKR","in_stock":true},{"title":"Sandy-116","offer_id":50227694076219,"sku":"0796554222943-SANDY-116","price":1650.0,"currency_code":"PKR","in_stock":true},{"title":"Neutral-106","offer_id":50227694043451,"sku":"0796554222967-NEUTRAL-106","price":1650.0,"currency_code":"PKR","in_stock":true},{"title":"Medium-111","offer_id":50227694010683,"sku":"0796554222950-MEDIUM-111","price":1650.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/8032\/7227\/files\/unnamed_1.jpg?v=1763366872"},{"product_id":"cover-up-full-coverage-foundation","title":"Cover UP – Full Coverage Foundation","description":"\u003cp\u003eFull coverage with this ultra-light, long-wear matte foundation. Designed to last up to 24 hours, this breathable liquid formula offers a soft matte finish that smoothens skin, blurs imperfections, and controls shine—all without caking or drying out your skin.\u003cbr\u003ePerfect for everyday wear or long days on the go, it delivers natural-looking coverage\u003cbr\u003ethat stays fresh, comfortable, and shine-free with studio finish look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003e• Apply pore less primer on clean skin\u003cbr\u003e• Use a cover up foundation for full coverage\u003cbr\u003e• Blend using a blender for seamless look\u003cbr\u003e• For best use VI’DA PORELESS PRIMER\u003c\/p\u003e","brand":"Face","offers":[{"title":"Ivory-04","offer_id":50710283583803,"sku":"796554223308-NAURALIVORY-04","price":3000.0,"currency_code":"PKR","in_stock":true},{"title":"Porcelain-100","offer_id":50710283616571,"sku":"796554223315-PORCELAIN-100","price":3000.0,"currency_code":"PKR","in_stock":true},{"title":"Buff Beige-311","offer_id":50710283682107,"sku":"796554223346-BUFFBEIGE-311","price":3000.0,"currency_code":"PKR","in_stock":true},{"title":"Nude Beige-221","offer_id":50710283649339,"sku":"796554223339-NUDEBEIGE-221","price":3000.0,"currency_code":"PKR","in_stock":true},{"title":"Warm Nude-199","offer_id":50710283714875,"sku":"796554223322-WARMNUDE-199","price":3000.0,"currency_code":"PKR","in_stock":true},{"title":"RichTan-355","offer_id":50710283747643,"sku":"796554223353-RICHTAN-355","price":3000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/8032\/7227\/files\/unnamed_2.jpg?v=1763366930"},{"product_id":"color-crush-1","title":"Color Crush","description":"\u003cp\u003eA luxuriously smooth cream blush with a velvety texture that effortlessly melts into skin and transforms into a soft-focus matte finish.\u003cbr\u003eLightweight and breathable, this innovative formula delivers flush-worthy color that's buildable from sheer to bold and long-wearing for all-day confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. \u003c\/strong\u003eFor Cheeks: Apply the blush on your cheekbones with circular movements. Then stretch up to the temples.\u003cbr\u003e\u003cstrong\u003e2. \u003c\/strong\u003eFor Lips: Dab directly onto lips and blend with fingertip for a soft, matte stain.\u003c\/p\u003e","brand":"Face","offers":[{"title":"Rose Clay-01","offer_id":51028772979003,"sku":"796554223612-ROSECLAY-01","price":1850.0,"currency_code":"PKR","in_stock":true},{"title":"Dusk Petal-02","offer_id":51028773011771,"sku":"796554223629-DUSKPETAL-02","price":1850.0,"currency_code":"PKR","in_stock":true},{"title":"Desert Peach-03","offer_id":51028773044539,"sku":"796554223636-DESERTPEACH-03","price":1850.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/8032\/7227\/files\/MainImage.jpg?v=1773396006"},{"product_id":"root-touch-up-1","title":"Root Touch-Up","description":"\u003cp\u003eInstantly conceals grey roots with a natural-looking, seamless blend. The lightweight formula glides smoothly and stays put until your next wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1. \u003c\/strong\u003eApply directly to area you wish to touch up.\u003cbr\u003e\u003cstrong\u003e2. \u003c\/strong\u003eBlends perfectly with existing hair color.\u003cbr\u003e\u003cstrong\u003e3. \u003c\/strong\u003eSimply shampoo to wash out.\u003c\/p\u003e","brand":"Hair","offers":[{"title":"Light Brown-06","offer_id":51028773110075,"sku":"796554223520-LIGHTBROWN","price":2650.0,"currency_code":"PKR","in_stock":true},{"title":"Medium Brown-03","offer_id":51028773142843,"sku":"796554223513-MEDIUMBROWN","price":2650.0,"currency_code":"PKR","in_stock":true},{"title":"Dark Brown-02","offer_id":51028773077307,"sku":"796554223537-DARKBROWN","price":2650.0,"currency_code":"PKR","in_stock":true},{"title":"Black-01","offer_id":51028773175611,"sku":"796554223605-BLACK","price":2650.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/8032\/7227\/files\/New-SwatchesWithStick-MAIN.jpg?v=1773476564"},{"product_id":"tinterbell-d","title":"Tinterbell - D","description":"\u003cp\u003eFace \u0026amp; Cheeks Tints\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003cbr\u003eA perfect potion of color burst for a natural yet sexy flush look. This lip and cheek stain (10.0 ml) blends in seamlessly to create a fresh innocent look with just a couple of dabs. \u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eTo use:\u003c\/strong\u003e \u003cbr\u003eApply a few strokes on the apple of your cheeks and lightly dab onto it. Blend it out along your cheekbones and up towards your temples. Brush it on your lips and blend.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Face","offers":[{"title":"Orchid","offer_id":51073654915387,"sku":"8964002549856-ORCHID-D","price":750.0,"currency_code":"PKR","in_stock":true},{"title":"Lavatera","offer_id":51073654948155,"sku":"8964002549849-LAVATERA-D","price":750.0,"currency_code":"PKR","in_stock":true},{"title":"Carnation","offer_id":51073654980923,"sku":"796554222042-CARNATION-D","price":750.0,"currency_code":"PKR","in_stock":true},{"title":"Peony","offer_id":51073655013691,"sku":"796554222059-PEONY-D","price":750.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/8032\/7227\/files\/01.jpg?v=1774515872"}],"url":"https:\/\/vidanewyork.com\/collections\/best-sellers.oembed","provider":"Vida Newyork","version":"1.0","type":"link"}